Privacy Policy

Last updated: October 29, 2026

Coffee First (“Coffee First”, “we”, “us” or “our”) operates self-serve coffee points in the Boston area and this website. This Privacy Policy explains what personal information we collect through the website, how we use and share it, and the choices you have. By using the website you agree to the practices described here.

Information we collect

Information you give us. When you contact us through a form on this site, by email or by phone, we collect the details you provide: your name, email address, phone number, the name and address of your business or property, the type of request (a machine for your space, a franchise, or a general question) and anything you write in your message.

Information collected automatically. Like most websites, our hosting provider records basic technical data when you visit: your IP address, browser type, device type, the pages you open, the time of your visit and the page that referred you. We use this data in aggregate to keep the site running, secure and fast. We do not use it to build a profile of you.

Cookies. The website uses only the cookies that are necessary for it to work. We do not currently use advertising cookies or sell data gathered from cookies. If we add analytics or marketing tools in the future, we will update this policy and, where required, ask for your consent.

We do not knowingly collect any information from children under 13, and the website is not directed at them.

How we use your information

We use the information we collect to:

• Respond to your request and follow up on it, including by email or phone.
• Assess whether your location is a fit for a Coffee First machine and arrange installation or a franchise conversation.
• Operate, maintain, secure and improve the website.
• Comply with legal obligations and enforce our terms.

We do not send newsletters or marketing emails unless you ask for them, and we do not sell your personal information.

How we share information

We share personal information only as needed to run our business and this website:

• Service providers that host the website, store our data and deliver email on our behalf. They may only use the data to provide their services to us.
• Coffee First partner companies in our franchise network, when your request concerns a franchise or a location they operate.
• Authorities, courts or other parties when the law requires it, or to protect the rights, property or safety of Coffee First, our partners or others.
• A buyer or successor in the event of a merger, acquisition or sale of all or part of our business.

Data retention

We keep the details from your request for as long as needed to answer it and, if it leads to a partnership, for the duration of that relationship and the period required by law afterwards. Requests that do not lead to a partnership are deleted or anonymized within 24 months.

Security

We use reasonable administrative and technical measures to protect personal information, including encrypted connections to the website and restricted access to the systems where requests are stored. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Your choices and rights

You may ask us at any time to see the personal information we hold about you, to correct it, or to delete it. You may also ask us to stop contacting you. Write to the address in the Contact section below and we will respond within 30 days.

Residents of California and other states with privacy laws. Depending on where you live, you may have additional rights under state law, including the right to know what personal information we have collected about you, the right to request its deletion, the right to correct it, and the right not to be discriminated against for exercising these rights. We do not sell or share personal information for cross-context behavioral advertising. To exercise these rights, contact us as described below. You may authorize an agent to make a request on your behalf.

Do Not Track. The website does not respond to browser “Do Not Track” signals, because there is no tracking to turn off.

Third-party links

The website may link to other sites, such as social media. Those sites have their own privacy policies, and we are not responsible for their practices.

Changes to this policy

We may update this Privacy Policy from time to time. The date at the top shows when it was last revised. Material changes will be announced on this page.

Contact

Questions and requests about your personal information can be sent to hello@coffeefirstusa.com, or by mail to Coffee First, Boston, Massachusetts, USA.